The Colored Gemstone Course
This course has 16 lessons that explore the varied and exotic world of colored gemstones – which includes all gems other than diamond. The course also has lessons specifically focused on marketing and selling gems and gemstone jewelry.
Lesson topics include color and gems; the spectrum of gemstone products; factors that affect gem value; cultured pearls; contemporary gemstone jewelry; gem formation, sources, mining, and trade; gem magic and romance; gem identification; gem and jewelry care; selling gems and jewelry; representation and disclosure; and jewelry display. The course comes with the Colored Gemstones Compendium, which contains more than 100 pages with individual profiles of dozens of different gems, from agate to zircon.
After successfully completing this course, you will be able to:
• Help customers understand and appreciate the gemstone products your store offers.
• Explain factors that affect the value and appeal of colored gemstones.
• Present gemstone jewelry in terms of form, function, and style, as well as quality and value.
• Discuss karat gold, platinum, and silver – the metals that are used to make most gemstone jewelry.
• Explain the treatments that are used on colored gemstones, and deal with concerns about synthetics and imitations.
• Follow FTC guidelines and your store’s policies on representation and disclosure for colored gems and gemstone jewelry.
• Cite sources for gems, discuss how they’re found and mined and how they make their way into the market.
• Develop your awareness, understanding, and appreciation of color, and apply these in your work.
• Sell colored gems and gemstone jewelry while creating satisfying experiences for customers and building long-term relationships with them.
• Do your part in providing additional services such as gemstone jewelry repair.
• Display gemstone jewelry in a way that maximizes its appeal and reinforces your store’s marketing approach.
• Clean and care for colored gems and gemstone jewelry as part of normal store operations, and teach customers to clean and care for items they own or purchase.