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Course Mission, Goals, and Objectives

The mission of the Diamond Club of America is to provide quality, affordable distance education to enhance the ability of our members’ associates to sell fine jewelry with expertise, integrity, and professionalism, and to fuel the passion of those looking to learn about our industry.
In order to meet this mission, DCA develops, markets, and delivers nationally accredited distance-education courses on diamonds, colored gemstones, and jewelry.
While a tremendous amount of information about these subjects is now available from the internet and other sources, most of it is promotional or commercial rather than educational in nature. In contrast, DCA’s accredited courses are designed to meet the needs of individuals who have a professional interest in diamonds, gemstones, or jewelry, and seek information that is clear, solid, balanced, unbiased, and comprehensive.
DCA’s courses provide knowledge and skills needed to sell jewelry, assist customers with purchase decisions, and function as a member of a jewelry store’s professional team.


DCA is accredited by the Accrediting Commission of the Distance Education and Training Council (DETC). The Accrediting Commission of the DETC is listed by the U.S. Department of Education as a nationally recognized accrediting agency and is a recognized member of the Council for Higher Education Accreditation (CHEA).

Admissions Policy
  • To enroll in any of the courses Diamond Club currently offers, an individual must be employed by one of Diamond Club’s Executive or Associate Member companies.
  • A high school diploma or equivalent is recommended – but not required – for enrollment in any Diamond Club course.
  • Individuals under the age of 18 must provide a parent or legal guardian’s written permission to enroll.
  • There are no prerequisites for any course, but to obtain maximum benefit from Advanced Jewelry Sales, the student must have completed the Diamond Club Diamond and Colored Gemstone courses, or similar training, and have a least one year of experience in retail jewelry sales.
  • To enroll in a Diamond Club course, the student must complete and submit the enrollment application for that course. Diamond Club will make a decision on the application and notify the student of acceptance or denial in writing.
  • In considering applications for enrollment, Diamond Club makes no distinctions based on race, ethnicity, color, nationality, gender, sexuality, age, religion, or creed. Diamond Club also makes no distinctions based on physical handicap or disability, but all courses are presented in a printed format (hardcopy or online), so blindness or severe visual impairment may prevent successful course completion.
  • Upon acceptance, Diamond Club within 10 business days will provide the student with a copy of his or her enrollment application signed by a Diamond Club representative. This document – signed by both the student and Diamond Club’s representative – then serves as the enrollment agreement. Diamond Club will maintain a copy of this agreement as part of the student’s permanent record.
  • An applicant who is denied enrollment in a Diamond Club course may appeal this decision in writing to Diamond Club’s Director of Operations. The Director will consider both the initial decision and the appeal and will issue a decision within ten business days. The Director’s decision is final.
Format Options

In order to meet the needs and preferences of today’s students, DCA makes its courses available in two different formats.

• Online – With this study option, all course materials are presented on DCA’s website:
www.diamondclub.us . Lessons feature full-color photo images and may be viewed individually in booklet facsimile or PDF format. All DCA courses are now available online.

• Print – Lessons are reproduced by four-color offset printing in standard magazine size (8½ x 11 inches) and bound in individual booklets. The complete course is housed in a heavy-duty three-ring binder. This option is available for The Diamond Course and The Colored Gemstone Course.

Formats and Technology Requirements

The Diamond and Colored Gemstone Courses are available in two formats – online only and print plus online. Beginning Jewelry Sales and Advanced Jewelry Sales are available online only.

All materials for online courses are available on DCA’s website:
www.diamondclub.us . The print plus online option includes printed (hardcopy) versions of the lessons and other materials, as well as access to the online versions.

The following technology is needed to access and complete coursework online:

  • Hardware – PC, tablet computer, or smart phone
  • Operating System – Windows XP, Windows Vista, Windows 7, 8, 8.1, or Mac OS X
  • Browser – Internet Explorer, Chrome, FireFox, Opera, Safari (latest versions)
  • Screen Resolution – At least 800 x 600 pixels; 1024 x 768 is optimal
  • Internet Connection – Dial-up (at least 28.8 kps) or broadband
  • Applications – Adobe Flash Player, Adobe Reader, YouTube (latest versions)
Tuitions and Fees

Tuitions for the courses currently offered by DCA are:

  • The Diamond Course $150
  • The Colored Gemstone Course $150
  • Beginning Jewelry Sales $90
  • Advanced Jewelry Sales $105

Payment in full for the course tuition must accompany the enrollment application, and must be made by
the Executive or Associate Member by which the student is employed.
At this time, DCA offers no scholarships and participates in no financial aid programs.

Tests and Practical Assessments

Lesson self-tests, section tests, and the final examination consist of multiple-choice questions. Self-tests are scored but they are not included in the student’s testing record, and they do not affect the student’s successful completion of the course. Section tests and the final examination are graded and recorded, and they count toward successful course completion.

• Test Length – Lesson self-tests average about 12 questions apiece. Section tests consist of 20 to 30 questions, and the final examination has 100 or 150 questions, depending on how the student chooses to take the test. (Options for the final exam are explained below.)

• Grading – Scores or grades for all tests are percentages based on the number of correct answers versus the total number of questions on the test. For example, if a section test has 25 questions and the student answers 20 questions correctly, his or her grade is 80%.

• Completing Section Tests – The minimum grade target for section tests is 75%. If the student scores under 75%, he or she must retake the test. Section tests may be taken as many times as necessary. When the student scores 75% or higher, that grade is averaged with those for any previous attempts to determine an overall grade for the test.

• Completing the Final Exam – The minimum grade target for the final examination also is 75%. If a student scores under 75% on the final exam, he or she may retake the test only once – for a total of two attempts. If the student scores 75% or higher on the second attempt, he or she has successfully completed the final exam. The grades for the first and second attempts are then averaged to determine the overall grade for the exam. If the student does not score 75% or higher on the second attempt, he or she must re-enroll and redo all coursework successfully in order to complete the course.

• Final Exam Options – There are two options for taking the final examination: open-book or closed-book. An open-book exam has 150 questions. The student takes the test on his or her own without supervision – and can look through the course or other references to find answers. A closed-book exam has 100 questions. The student takes the test under the supervision of a proctor designated by his or her DCA Executive or Associate Member company, and cannot refer to course lessons or other references. Open-book exams for the Diamond and Colored Gemstone courses may be taken online or by mail. The open-book exam for Beginning Jewelry Sales or Advanced Jewelry Sales is available only online. A closed-book exam for any course can be taken only by mail.

• Practical Training Evaluations – Each course includes four practical training evaluations. These ensure that students can apply new knowledge and skills on the job. The evaluations are made up of checklists and questions based on the course lessons. To complete a practical training evaluation, the student fills out the evaluation form and goes over it with his or her store’s owner or manager. The owner or manager then signs the form and the student sends it to DCA.

Completion Limits

There are two limits on course completion:

• Academic Limit – The minimum grade target for a final examination is 75%. If a student does not reach or surpass this target within two attempts, he or she must re-enroll in order to complete the course.

• Time Limit – All required coursework, must be completed within 12 consecutive months from the date of enrollment. If a student does not meet the time limit, he or she must re-enroll in order to complete the course.

Progress Reports & ReEnrollment - Refunds

Progress Reports
DCA provides reports on coursework progress to the student’s employer.

Re-Enrollment Policy
If a student does not meet the time limit or academic limit for course completion, he or she may re-enroll in and retake the same edition of the course once, provided that the re-enrollment occurs within one year. After one course retake or one year without re-enrolling, the student must enroll in the latest edition of the course.

Enrollment Cancellation and Refunds
Enrollment in a DCA course may be cancelled within five days of submitting the enrollment application, for a full refund. (In that case, any printed course materials the student has received should be returned to DCA postage due.)
A request for cancellation may be conveyed in any manner – in person or by phone, email, letter, or fax. Due to the unique relationship DCA has with its members and students, refunds will be issued to the party – employer or student – who actually paid for the course. Beyond five days, and prior to the end of the enrollment period, the course may be cancelled and a refund requested. At that point – after the five-day “cooling off” period – refundable tuition is not possible.

Student Integrity and Academic Honesty

Student Integrity and Academic Honesty
Each student is expected to complete all coursework him or herself, under the conditions established for the work. If signs of cheating or other academic misconduct are detected, DCA will notify the sponsoring Executive or Associate Member, which will evaluate the evidence and determine the consequences.

Copying Course Materials
A student may not copy DCA course materials or make course materials available to other persons, except for the student’s own personal use.


Certificates are awarded after successful completion of specified courses and satisfaction of required examinations.
Diamond Club’s Graduates will be listed in Our Alumni Directory.

Acceptance for transfer of academic credit for Diamond Club coursework will be determined by the receiving institution, Diamond club’s coursework has not been evaluated for academic credit by any outside agencies.

Diamond Club  EDU Certificate

Privacy Protection

Privacy Protection
Last Updated: July 11, 2014
Diamond Clubof America is committed to protecting your privacy. This Statement of Privacy applies to DCA company websites such as www.diamondclub.us, etc., and governs data collection and usage. By using the Diamond Club of America websites, you consent to the data practices described in this statement.

Collection of Your Personal Information
Diamond Clubof America collects personally identifiable information, such as your e-mail address, name, home and/or work address, and/or telephone number. For certain e-commerce activities, such as processing orders, we also request credit card or other payment account information, which may be maintained in encrypted form on secure servers. Diamond Clubof America also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests, and favorites. There is also information about your computer hardware and software that is automatically collected by Diamond Clubof America. This information can include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used by Diamond Clubof America for the operation of the site(s), to maintain quality of the site(s), and to provide general statistics regarding visitor use of Diamond Clubof America websites.

The Diamond Course

This 22-lesson course supplies the knowledge and skills jewelry sales professionals need in order to present the full beauty, meaning, and value of the world’s most important gemstone. The course also provides comprehensive guidance for building retail jewelry professionalism.

Lesson topics include the 4Cs of diamond value; today’s diamond jewelry; treated, lab-created, and simulated diamonds; diamond’s geologic formation and scientific properties; discovery, sources, and mining; diamond cutting, the international diamond industry; diamond’s place in history, folklore, and popular culture; jewelry professionalism; the selling process; professional instruments and selling tools; customer service, diamond display; caring for diamonds and diamond jewelry; and security for retail jewelry professionals.

After successfully completing this course, you will be able to:

• Present the 4Cs of diamond value to whatever extent a customer needs in order to make an in formed and confident purchase decision.
• Share added background information to help customers appreciate diamond’s unique nature and full value.
• Describe diamond jewelry in terms of its form, function, and style, as well as quality, work-manship, and value.
• Discuss karat gold and platinum, the metals from which most diamond jewelry is made.
• Present or answer questions about treated diamonds, lab-created diamonds, and diamond simulants.
• Follow FTC guidelines and store policy on representation and disclosure for diamonds and diamond jewelry.
• Establish or build on a foundation for professionalism in the jewelry industry.
• Sell diamonds and diamond jewelry while creating satisfying experiences for customers and building long-term relationships with them.
• Do your part in providing additional store services such as repair and appraisal.
• Display diamond jewelry in a way that maximizes its appeal and reinforces your store’s marketing approach.
• Clean and care for diamonds and diamond jewelry in the store, and teach customers to do the same for diamond jewelry they own or purchase.
• Fulfill your responsibilities in safeguarding the store’s customers, staff, and resources.

The Colored Gemstone Course

This course has 16 lessons that explore the varied and exotic world of colored gemstones – which includes all gems other than diamond. The course also has lessons specifically focused on marketing and selling gems and gemstone jewelry.

Lesson topics include color and gems; the spectrum of gemstone products; factors that affect gem value; cultured pearls; contemporary gemstone jewelry; gem formation, sources, mining, and trade; gem magic and romance; gem identification; gem and jewelry care; selling gems and jewelry; representation and disclosure; and jewelry display. The course comes with the Colored Gemstones Compendium, which contains more than 100 pages with individual profiles of dozens of different gems, from agate to zircon.

After successfully completing this course, you will be able to:

• Help customers understand and appreciate the gemstone products your store offers.
• Explain factors that affect the value and appeal of colored gemstones.
• Present gemstone jewelry in terms of form, function, and style, as well as quality and value.
• Discuss karat gold, platinum, and silver – the metals that are used to make most gemstone jewelry.
• Explain the treatments that are used on colored gemstones, and deal with concerns about synthetics and imitations.
• Follow FTC guidelines and your store’s policies on representation and disclosure for colored gems and gemstone jewelry.
• Cite sources for gems, discuss how they’re found and mined and how they make their way into the market.
• Develop your awareness, understanding, and appreciation of color, and apply these in your work.
• Sell colored gems and gemstone jewelry while creating satisfying experiences for customers and building long-term relationships with them.
• Do your part in providing additional services such as gemstone jewelry repair.
• Display gemstone jewelry in a way that maximizes its appeal and reinforces your store’s marketing approach.
• Clean and care for colored gems and gemstone jewelry as part of normal store operations, and teach customers to clean and care for items they own or purchase.

Beginning Jewelry Sales

The primary goal of this 13-lesson course is to provide students who are employed as “new-hire” retail jewelry sales associates with information and skills they need to quickly reach a fully professional level. The course begins with an overview of the international gem and jewelry industry and the American jewelry retailing sector, then goes on to cover jewelry professionalism, the selling process, customer service, operations support, and store security. A series of core lessons supply essential product knowledge for contemporary fine jewelry and jewelry metals, plus diamonds, the top-selling colored gemstones, and watches.

After successfully completing this course, you will be able to:
• Understand and support your company’s vision, mission, and objectives.
• Establish or build on a personal foundation for jewelry professionalism.
• Successfully manage the process of selling fine jewelry.
• Describe contemporary jewelry in terms of form, function, style, quality, and value.
• Discuss the various metals from which today’s fine jewelry is made.
• Present essential information about diamonds, the top-selling colored gemstones, and cultured pearls.
• Explain product options for watches, demonstrate functions and technical features, and discuss quality and value factors.
• Clean and care for jewelry while it is in the store, and teach customers to do the same for jewelry they own or purchase.
• Do your part in providing customer services and performing tasks that are necessary for the store’s operation.
• Function with competence and confidence at the repair counter.
• Fulfill your responsibilities in safeguarding the store’s customers, personnel, and assets.

Advanced Jewelry Sales

The overall goal of this 12-lesson course is to provide students with the knowledge and skills with a series of lessons that examine primary components of the jewelry-selling equation – customers, the buying experience, branding, and dealing with changes that affect the work of jewelry retailing. The second section of the course spotlights key product categories – bridal jewelry, women’s fashion jewelry, men’s designs, custom work, estate pieces, and watches.

After successfully completing this course, you will be able to:

• Close more and bigger jewelry sales.
• Build stronger relationships with customers.
• Work with all types of fine jewelry consumers.
• Create exceptional shopping and buying experiences.
• Take an active part in building and communicating your store’s brand.
• Identify and respond to changes that affect interactions with customers.
• Maximize your performance in selling key jewelry categories.
• Keep moving ahead professionally in the future.

How to Register:

New Students (REQUIRED first step): Complete the Registration Form to create your Diamond Club Student profile prior to registering for your first graduate course. (All first-time graduate students must submit this form, including former Diamond Club undergraduate students. You only need to submit this form ONCE.)

All Students: Complete the Graduate Education Registration Request below. Once your registration has been received and processed, the Graduate Education Office will email you a confirmation along with additional information that will be helpful to you.

Please download this form and after filling the forms You may scan it as a JPG or PDF file under 10 meg and send us the documents at info@diamondclub.us

if you have problem with registration or online payment please inform us in your email so we can arrange other payment system for you.

Process Time is between 3 to 7 Business Days.

Diamond Club

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