Beginning Jewelry Sales
The primary goal of this 13-lesson course is to provide students who are employed as “new-hire” retail jewelry sales associates with information and skills they need to quickly reach a fully professional level. The course begins with an overview of the international gem and jewelry industry and the American jewelry retailing sector, then goes on to cover jewelry professionalism, the selling process, customer service, operations support, and store security. A series of core lessons supply essential product knowledge for contemporary fine jewelry and jewelry metals, plus diamonds, the top-selling colored gemstones, and watches.
After successfully completing this course, you will be able to:
• Understand and support your company’s vision, mission, and objectives.
• Establish or build on a personal foundation for jewelry professionalism.
• Successfully manage the process of selling fine jewelry.
• Describe contemporary jewelry in terms of form, function, style, quality, and value.
• Discuss the various metals from which today’s fine jewelry is made.
• Present essential information about diamonds, the top-selling colored gemstones, and cultured pearls.
• Explain product options for watches, demonstrate functions and technical features, and discuss quality and value factors.
• Clean and care for jewelry while it is in the store, and teach customers to do the same for jewelry they own or purchase.
• Do your part in providing customer services and performing tasks that are necessary for the store’s operation.
• Function with competence and confidence at the repair counter.
• Fulfill your responsibilities in safeguarding the store’s customers, personnel, and assets.